3. The GoFundMe Pro Extension Ladder
From simple website widgets to enterprise fundraising infrastructure.
Mittun extends GoFundMe Pro in layers. The same core connection that powers a simple progress bar can also support campaign grids, combined leaderboards, custom groups, portals, reporting, exports, and external API-powered experiences. Customers can start small and expand as their fundraising programs become more complex. Nine steps describe how Mittun extends GoFundMe Pro, from connection to exposure.
01 Connect — Connect to GoFundMe Pro
The foundation starts with a secure connection to GoFundMe Pro data: campaigns, teams, fundraisers, registrations, donations, transactions, questions, answers, totals, and relationships.
What it lets GoFundMe Pro do: Makes GoFundMe Pro data usable inside customer-owned websites and CMS environments.
API · Connector · System of record · WordPress · Drupal
02 Visualize — Display live fundraising data
Customers can place live GoFundMe Pro data directly on their websites through progress bars, campaign totals, impact stats, activity feeds, basic leaderboards, and simple campaign displays.
What it lets GoFundMe Pro do: The fastest path to making GoFundMe Pro visible on a customer's owned website.
Progress bars · Stats · Activity feeds · Leaderboards · Self-service
03 Aggregate — Combine campaigns, accounts, and totals
Mittun can aggregate fundraising data across campaigns, accounts, teams, individuals, and programs so customers can show unified totals, campaign-wide progress, and cross-campaign leaderboards.
What it lets GoFundMe Pro do: Turns fragmented campaign activity into one unified fundraising experience.
Multi-campaign · Multi-account · Combined leaderboards · Rollups · Enterprise
04 Discover — Search, filter, and browse
Customers can make large fundraising programs easier to navigate with campaign grids, fundraiser search, team search, filters, location sorting, category browsing, and structured discovery tools.
What it lets GoFundMe Pro do: Helps supporters, staff, and participants find the right campaign, team, fundraiser, location, or event.
Search · Filters · Campaign grids · Directories · Discovery
05 Segment + Roll Up — Model the structures GoFundMe Pro does not natively represent
Mittun can create custom groups, teams within teams, corporate partner groups, employee groups, sponsor groups, chapters, regions, locations, departments, families, and registration-question-based segments — even when those structures do not exist natively inside GoFundMe Pro.
What it lets GoFundMe Pro do: Gives enterprise customers a way to model real-world fundraising structures without forcing everything into a flat campaign/team hierarchy.
Teams within teams · Custom groups · Corporate partners · Chapters · Regions · Registration questions
06 Gamify — Create competition, urgency, and recognition
Mittun can add challenges, matches, side quests, badges, ranks, fundraising levels, milestones, rewards, incentives, countdowns, and live recognition directly into GoFundMe Pro-powered experiences.
What it lets GoFundMe Pro do: Makes campaigns more engaging, more competitive, and more action-oriented.
Challenges · Matches · Side Quests · Badges · Rewards · Incentives · Levels
07 Personalize — Give participants role-based portals
Mittun can provide logged-in experiences for fundraisers, walkers, captains, ambassadors, staff, and campaign managers — including progress tracking, donor visibility, story editing, share links, checklists, incentives, rewards, and captain tools.
What it lets GoFundMe Pro do: Extends GoFundMe Pro beyond donation and registration into an ongoing participant engagement experience.
Fundraiser portal · Captain portal · Participant dashboard · Checklists · Rewards · Retention
08 Operate — Give admins reporting and control
Mittun can create operational dashboards, reports, filters, exports, snapshots, offline gift tools, incentive administration, connector health views, and custom group reporting for enterprise campaign teams.
What it lets GoFundMe Pro do: Helps nonprofits manage complex programs with more visibility, control, and reporting flexibility.
Reports · Exports · Dashboards · Snapshots · Offline gifts · Operations
09 Expose — Push experiences beyond the CMS
Configured widgets, leaderboards, maps, dashboards, and fundraising views can be exposed through APIs or embeds to power microsites, mobile apps, livestreams, partner pages, external displays, or other campaign experiences.
What it lets GoFundMe Pro do: Extends GoFundMe Pro data into more channels without rebuilding the same experience each time.
API · Embeds · Headless · Mobile · External apps · Reusable widgets
From a single progress bar to a multi-campaign enterprise portal, Mittun turns GoFundMe Pro data into launchable customer experiences.
4. Use Cases
What GoFundMe Pro can offer customers with Mittun.
Instead of leading with modules, lead with outcomes. These are the enterprise use cases Mittun helps GoFundMe Pro support today.
Use Case 01. National Peer-to-Peer Events
Customer need: A national nonprofit needs multiple locations, teams, captains, fundraisers, sponsors, local leaderboards, maps, and reporting.
Mittun extension: Groups, combined leaderboards, location rollups, dynamic maps, captain portals, reports, exports, and campaign dashboards.
Use Case 02. Corporate Partner Campaign
Customer need: A nonprofit wants company teams, sponsor podiums, partner leaderboards, time-based challenges, and visible corporate impact.
Mittun extension: Tailored groups, partner leaderboards, challenges, matches, side quests, badges, sponsor sections, and partner-specific reporting.
Use Case 03. Giving Days
Customer need: A university or large nonprofit needs one branded hub for a giving day — whether a true 24-hour push or a multi-day campaign — made up of many designations, schools, colleges, athletic teams, and affinity groups, each with custom questions and tailored fundraising experiences.
Mittun extension: Campaign grids, search, filters, multi-campaign rollups, progress bars, activity feeds, challenges, and dashboard stats.
Use Case 04. Fundraiser Activation Portal
Customer need: Participants need guidance after registration: what to do next, how to share, what they've earned, and how close they are to the next milestone.
Mittun extension: Role-based portals, checklists, incentives, rewards, badges, recent donors, story editing, share links, and progress tracking.
Use Case 05. Enterprise Reporting + Operations
Customer need: Staff need to manage complex campaigns, monitor activity, export data, track incentives, and understand performance by team, group, location, or campaign.
Mittun extension: Reports, exports, snapshots, connector health, admin views, group reporting, transaction reporting, and incentive administration.
Use Case 06. External + Embedded Fundraising Experiences
Customer need: A customer wants fundraising widgets outside the primary CMS, such as microsites, mobile apps, partner pages, livestream overlays, or campaign displays.
Mittun extension: Connector API, connector embeds, configurable widgets, external widget URLs, and API-exposed displays.
5. Signature Capabilities
The extension layer in action.
These are the moments that make Mittun strategically valuable to GoFundMe: not just visualizations, but reusable fundraising experiences that can be deployed across WordPress, Drupal, or both. Lead with the capability; deploy in WordPress, Drupal, or both.
01. Teams Within Teams + Custom Groups [WordPress + Drupal]
Chapters, regions, partners, departments, locations, and tailored groups modeled into one fundraising structure.
Extends: GoFundMe Pro team and registration structures.
Customers can: Model real enterprise structures — chapters, regions, corporate teams, departments, sponsor groups, families, or registration-segmented groups — and roll them up into unified totals, leaderboards, portals, and reports.
Why it matters to GoFundMe: Gives GoFundMe Pro a stronger answer for customers whose programs are more complex than a flat team list.
Groups · Chapters · Regions · Corporate teams · Rollups
02. Challenges, Matches & Side Quests [WordPress + Drupal]
Timed challenges, sponsor-backed matches, and side quests across one or many campaigns.
Extends: GoFundMe Pro donation, registration, and campaign activity.
Customers can: Run challenges, matches, and side quests based on dollars raised, donors, unique donors, registrations, total fundraisers, gifts, or participation goals — across one campaign or many.
Why it matters to GoFundMe: Creates urgency, sponsor value, and campaign momentum GoFundMe can sell into corporate and event programs.
Challenges · Matches · Side Quests · Countdowns · Sponsor value
03. Badges, Rewards + Incentives [WordPress + Drupal]
Live incentive progress, reward claiming, badges, milestone recognition, and fulfillment workflows.
Extends: GoFundMe Pro fundraising milestones and registration data.
Customers can: Unlock badges, levels, and rewards tied to fundraising progress, surface them in the participant experience, and connect them to fulfillment providers.
Why it matters to GoFundMe: Turns fundraising milestones into a measurable participant journey — driving retention and repeat fundraising.
Badges · Rewards · Incentives · Milestones · Fulfillment
04. Fundraiser + Captain Portals [WordPress + Drupal]
Role-aware dashboards for fundraisers, walkers, captains, ambassadors, staff, and campaign managers.
Extends: GoFundMe Pro participant, team, and registration data.
Customers can: Give participants a logged-in experience to track progress, view incentives, claim rewards, complete checklists, monitor donors, edit stories, and manage their teams.
Why it matters to GoFundMe: Extends GoFundMe Pro beyond the donation moment into ongoing participant engagement and retention.
Portals · Captains · Fundraisers · Rewards · Retention
05. Combined Leaderboards [WordPress + Drupal]
Unified, segmented leaderboards across campaigns, accounts, teams, individuals, partners, locations, and tailored groups.
Extends: GoFundMe Pro campaign and fundraiser data.
Customers can: Aggregate individuals, teams, custom groups, partners, locations, or registration segments across one or many campaigns.
Why it matters to GoFundMe: Turns multiple fundraising efforts into one competitive, enterprise-ready experience GoFundMe can offer in sales conversations.
Multi-campaign · Multi-account · Gamification · Tailored groups · Enterprise
06. Live Fundraising Visualizations [WordPress + Drupal]
Progress bars, totals, stats, activity feeds, maps, and leaderboards rendered live on the customer's website.
Extends: GoFundMe Pro campaign, team, fundraiser, and donation data.
Customers can: Drop a configured fundraising display on any page — progress bar, totals, map, leaderboard, or activity feed — without rebuilding the underlying integration.
Why it matters to GoFundMe: Gives GoFundMe Pro a self-service surface area inside customer websites that scales from a single widget to a full enterprise experience.
Progress bars · Maps · Stats · Activity feeds · Self-service
07. Admin Reporting + Exports [WordPress + Drupal]
Operational dashboards, filtered views, CSV/XLSX exports, snapshots, and structured data visibility.
Extends: GoFundMe Pro transaction, registration, and campaign data.
Customers can: Build reporting views and exports for campaign, team, individual, transaction, registration, incentive, snapshot, and custom group reporting.
Why it matters to GoFundMe: Gives enterprise customers the visibility and control they need to manage complex fundraising programs.
Reports · Exports · Snapshots · Dashboards · Operations
08. External Widgets + API Exposure [WordPress + Drupal]
Configured fundraising experiences exposed beyond the CMS for microsites, mobile apps, livestreams, or partner systems.
Extends: GoFundMe Pro data plus Mittun's configured widget layer.
Customers can: Reuse a configured widget, leaderboard, map, or dashboard inside Drupal, WordPress, microsites, mobile apps, partner pages, or livestream overlays — without rebuilding the experience.
Why it matters to GoFundMe: Extends GoFundMe Pro data into more channels GoFundMe can sell into without standing up a new product each time.
API · Embeds · Headless · Mobile · Reusable widgets
09. Campaign Discovery + Search [WordPress + Drupal]
Branded campaign grids, fundraiser search, team search, filters, and structured browsing for multi-campaign programs.
Extends: GoFundMe Pro campaign catalogs and registration data.
Customers can: Turn many campaigns into one organized, searchable destination filtered by location, category, chapter, event, or registration attribute.
Why it matters to GoFundMe: Helps GoFundMe Pro support giving days, event series, chapter programs, and multi-campaign hubs without bespoke build work.
Search · Filters · Campaign grids · Directories · Multi-event
6. Working Software Layer
Not a concept. Not a roadmap. A working software layer.
Mittun's extension layer for GoFundMe Pro is not a pitch deck and not a future build. It is production code, deployed across managed enterprise customers and a validated WordPress plugin business. GoFundMe Pro can acquire ownership of an extension layer that is already running.
- Production code, in use today. The WordPress suite has 500+ lifetime sales. The Drupal platform powers managed customer campaigns. This is shipped, deployed, and supported software — not slides or a roadmap.
- Customer-tested across complex programs. Combined leaderboards, custom groups, portals, incentives, reports, and operational dashboards have all been pressure-tested by enterprise nonprofits running real fundraising programs.
- Reusable across WordPress and Drupal. The same extension layer pattern — connect, visualize, aggregate, segment, gamify, personalize, operate, expose — already runs in both CMS environments and can move forward in either or both.
- Maintained by the team that built it. Founders and engineers with 13+ years of fundraising API and CMS experience are ready to onboard, document, support, and extend the layer under GoFundMe ownership.
8. WordPress Product Suite
WordPress: validated demand and fast distribution.
Mittun's WordPress suite proves that nonprofits want GoFundMe Pro data inside the websites they already own. The core plugin has sold 500+ times in its lifetime, creating a validated entry point for self-service visualizations, add-on licensing, productized implementation, and ongoing support. WordPress is the fastest path from self-service adoption to deeper customer expansion.
15 WordPress assets · 500+ core plugin sales · 5 product families · Self-service entry point · Enterprise expansion path
Core Connection
Connect, configure, aggregate, and migrate GoFundMe Pro-powered website experiences.
Includes: ClassyPress, Multi-account Addon, Import and Export
Displays + Discovery
Surface campaign data through grids, search, maps, progress bars, stats, activity feeds, and public fundraising components.
Includes: Campaign Grid, Search, Map Feed, ClassyPress display tools
Competition + Recognition
Create urgency, competition, recognition, rewards, and fundraiser motivation.
Includes: Combined Leaderboard, Badges & Milestones, Rewards, Challenges, Notifications
Segmentation + Insights
Use registration answers, campaign metrics, and structured data to power segmented experiences and reporting.
Includes: Answers / Custom Question, Dashboard Stats
Participant + Admin Tools
Support fundraiser dashboards, incentive tracking, reward claiming, offline donation submission, and operational workflows.
Includes: Portal, Offline Donations, Rewards, Dashboard Stats
9. Drupal Enterprise Platform Layer
Drupal: reusable architecture for complex fundraising programs.
Mittun's Drupal platform is best understood as a reusable fundraising platform layer, not a list of modules. It combines Drupal's content-management strengths with purpose-built fundraising tools for campaign websites, supporter portals, configurable widgets, reporting, exports, groups, incentives, and connected fundraising data. Each client can receive a tailored campaign experience without rebuilding the core fundraising system from scratch.
31 Drupal modules · 6 platform areas · Enterprise architecture layer · Portals + reports ready · API + webhooks extensible
Connected Data Model
GoFundMe Pro remains the system of record while Drupal gets a reliable local model for display, reporting, portals, widgets, and API responses.
Includes: Campaigns, Supporters, Teams, Fundraising pages, Registrations, Transactions, Questions, Answers, Groups
Configurable Widgets
Widgets can be configured once, reused across pages, exported with site config, and exposed through APIs when needed.
Includes: Progress bars, Leaderboards, Activity feeds, Search widgets, Maps, Challenges, Checklists
Groups + Structures
Campaigns can model real-world enterprise structures instead of forcing every program into a flat team hierarchy.
Includes: Subteams, Teams within teams, Company groups, Sponsor groups, Departments, Families, Regional groups, Tailored groupings
Portals
Supporters get personalized experiences driven by their actual campaign, page, team, or group relationships.
Includes: Walker portals, Fundraiser portals, Team captain portals, Participant dashboards, Progress tracking, Donor visibility, Share links, Checklists, Challenges, Incentives
Reports + Admin Tools
Campaign teams get operational visibility and control for day-to-day management.
Includes: Dashboards, Campaign reports, Team reports, Individual reports, Group reports, Registration reports, Transaction reports, CSV/XLSX exports, Connector health, Sync snapshots, Admin views
Experience Customization
Each customer gets a tailored public experience while the shared platform remains reusable and maintainable.
Includes: Branding, Responsive themes, Homepage structure, Landing pages, Calls to action, Event sections, Sponsor sections, Portal copy, Widget placement, Reporting configuration, API exposure settings
10. Inventory Behind the Moat
The reusable software library behind the extension layer.
All assets shown are part of Mittun's reusable software library. Deployment path varies by customer need, CMS, campaign complexity, and implementation model. Technical readiness details can be provided separately during diligence.
| Asset | CMS | Extends GoFundMe Pro by… | Deployment |
|---|
| ClassyPress | WordPress | Surfaces live GoFundMe Pro campaigns on any WordPress site. | Self-Service Ready |
| Combined Leaderboard | WordPress | Aggregates competition across many campaigns and accounts into one leaderboard. | Self-Service Ready |
| Campaign Grid | WordPress | Turns many campaigns into one branded, filterable directory. | Self-Service Ready |
| Combined Campaign | WordPress | Combines many campaigns' data into one total and one progress bar. | Self-Service Ready |
| Search | WordPress | Lets supporters find the right campaign, team, or fundraiser instantly. | Self-Service Ready |
| Map Feed | WordPress | Visualizes campaign and donation activity on a live map. | Self-Service Ready |
| Challenges | WordPress | Adds timed challenges and sponsor matches to GoFundMe Pro campaigns. | Self-Service Ready |
| Badges & Milestones | WordPress | Recognizes fundraiser progress with badges and milestone moments. | Self-Service Ready |
| Multi-account Addon | WordPress | Aggregates many GoFundMe Pro accounts into a single site. | Self-Service Ready |
| Import and Export | WordPress | Moves campaign, registration, and content data in and out in bulk. | Productized Implementation |
| Offline Donations | WordPress | Captures offline gifts and rolls them into online campaign totals. | Productized Implementation |
| Answers / Custom Question | WordPress | Uses registration answers to segment leaderboards, portals, and displays. | Self-Service Ready |
| Notifications | WordPress | Pushes live donation and milestone alerts into the campaign experience. | Self-Service Ready |
| Dashboard Stats | WordPress | Gives staff a live metrics view across their managed campaigns. | Self-Service Ready |
| Portal | WordPress | Gives fundraisers and captains a logged-in experience after registration. | Enterprise Implementation |
| Rewards | WordPress | Ties rewards and benefits to fundraiser progress and milestones. | Productized Implementation |
| Mittun Core | Drupal | Provides the shared platform foundation for enterprise Drupal deployments. | Enterprise Implementation |
| Mittun Connector | Drupal | Standardizes how GoFundMe Pro and external systems plug into Drupal. | Platform Extension |
| Mittun Widgets | Drupal | Provides a reusable display layer for GoFundMe Pro data across Drupal sites. | Enterprise Implementation |
| Mittun Portals | Drupal | Frames role-aware portals for fundraisers, captains, and staff. | Enterprise Implementation |
| Mittun Reports | Drupal | Delivers reports, exports, and dashboards on top of GoFundMe Pro data. | Enterprise Implementation |
| Connector API | Drupal | Exposes Mittun-managed fundraising data through APIs for external use. | Platform Extension |
| Connector Embeds | Drupal | Embeds configured fundraising widgets outside the host CMS. | Platform Extension |
| Connector GoFundMe Pro | Drupal | Bridges GoFundMe Pro directly into Drupal as the system of record. | Platform Extension |
| Connector GoFundMe GraphQL | Drupal | Provides GraphQL access to GoFundMe Pro data for headless and app use. | Platform Extension |
| Connector Webhooks | Drupal | Ingests and routes webhooks for event-driven fundraising workflows. | Platform Extension |
| Connector GoFundMe Pro Webhooks | Drupal | Keeps GoFundMe Pro and Drupal in real-time sync via webhooks. | Platform Extension |
| Mittun Campaigns | Drupal | Models GoFundMe Pro campaigns as native Drupal entities. | Enterprise Implementation |
| Mittun Constituents | Drupal | Models donors, fundraisers, and supporters as queryable Drupal entities. | Enterprise Implementation |
| Mittun Fundraising Pages | Drupal | Powers portals, leaderboards, and storytelling around fundraising pages. | Enterprise Implementation |
| Mittun Fundraising Teams | Drupal | Underpins teams-within-teams and chapter rollups. | Enterprise Implementation |
| Mittun Registrations | Drupal | Makes event and campaign registrations queryable for segmentation. | Enterprise Implementation |
| Mittun Questions | Drupal | Stores tailored questions and answers for segmented experiences. | Enterprise Implementation |
| Mittun Transactions | Drupal | Models donation and transaction data for operational reporting. | Enterprise Implementation |
| Mittun Activity Feed | Drupal | Streams live donation and milestone activity into the campaign page. | Self-Service Ready |
| Mittun Leaderboards | Drupal | Configurable leaderboards across teams, groups, partners, and campaigns. | Self-Service Ready |
| Mittun Progress Bars | Drupal | Drops live fundraising progress bars onto any page. | Self-Service Ready |
| Mittun Search | Drupal | Powers structured search and filtering across fundraising programs. | Self-Service Ready |
| Mittun Simple Map | Drupal | Visualizes participation and reach on a configurable map. | Self-Service Ready |
| Mittun Challenges | Drupal | Runs challenges and sponsor-backed matches across enterprise programs. | Enterprise Implementation |
| Mittun Checklists | Drupal | Guides participants and staff through structured campaign tasks. | Enterprise Implementation |
| Mittun Groups | Drupal | Models teams-within-teams, chapters, regions, and tailored groups. | Enterprise Implementation |
| Mittun Incentives | Drupal | Tracks incentives and manages rewards tied to fundraiser milestones. | Enterprise Implementation |
| Mittun Incentives Snappy | Drupal | Closes the loop on physical reward fulfillment via Snappy. | Enterprise Implementation |
| Mittun Nuclavis | Drupal | Generates PDFs and QR codes for events and offline activations. | Enterprise Implementation |
| Mittun Fundraising Page Stories | Drupal | Adds long-form storytelling to individual fundraising pages. | Enterprise Implementation |
| Mittun Snapshots | Drupal | Captures point-in-time snapshots for historical and trend reporting. | Enterprise Implementation |
11. Acquisition Opportunity
A ready-now fundraising extension layer for GoFundMe Pro.
Mittun gives GoFundMe immediate ownership of a reusable CMS-native fundraising stack — software, implementation patterns, customer-tested workflows, and the expertise required to maintain and expand it across WordPress, Drupal, and future headless use cases.
What's included
- 40+ reusable software assets
- 46 tracked assets total
- 15 WordPress plugin / add-on assets
- 31 Drupal platform modules
- Production WordPress product suite
- Drupal-native fundraising platform layer
- Connector, API, webhook, and embed capabilities
- Configurable widgets, portals, dashboards, maps, leaderboards, reports, and exports
- Productized decision-and-delivery framework
- Repeatable discovery and scoping patterns
- Reusable implementation playbooks
- Campaign site, portal, leaderboard, map, reporting, and incentive launch patterns
- Proven process for turning nonprofit requirements into configured GoFundMe Pro-powered experiences
- 13+ years of Classy / GoFundMe Pro API experience
- Nonprofit fundraising edge-case knowledge
- Enterprise implementation judgment
- Customer trust and managed client relationships
- Specialized product, engineering, creative, support, and implementation team
- Founder-level knowledge of Classy / GoFundMe Pro API use cases since 2012
- Team continuity for customer relationships, technical support, and implementation delivery
- Ability to continue evolving the extension layer after acquisition
- Practical knowledge of what customers actually need, not just what the software can technically do
Strategic value to GoFundMe Pro
- Faster enterprise and mid-market sales enablement
- Immediate roadmap compression
- Stronger GoFundMe Pro stickiness inside customer-owned websites
- More confidence in complex enterprise implementation conversations
- New licensing, implementation, renewal, and support opportunities
- A repeatable land-and-expand model from simple visualization to full enterprise fundraising platform
- Transfers a specialized team that already understands the product, customers, API, CMS environments, and implementation patterns
- Reduces post-acquisition ramp-up risk
- Preserves customer trust and continuity
- Gives GoFundMe both the software assets and the people who know how to deploy them
- Creates a faster path to productizing, packaging, and scaling the extension layer
- A harder-to-recreate combination of software, process, domain expertise, and team
Ready to deploy. Ready to sell. Ready to scale. A working extension layer GoFundMe Pro can acquire, own, and sell — compressing roadmap risk and accelerating enterprise deals from day one.