Strategic IP Acquisition Briefing · Internal GoFundMe Review

A ready-now extension layer to help GoFundMe Pro win more enterprise deals.

Mittun expands what GoFundMe Pro can offer customers today: branded campaign hubs, multi-campaign leaderboards, dynamic maps, challenges, incentives, fundraiser portals, captain dashboards, reporting tools, exports, and external fundraising experiences.

GoFundMe Pro remains the fundraising platform and system of record. Mittun turns that data into reusable CMS-native experiences across WordPress and Drupal — helping GoFundMe sell faster, launch faster, expand customer value, and compete more effectively in complex fundraising opportunities.

But the value is not only the software. Mittun also brings a productized implementation framework for helping nonprofits define the right fundraising experience, make decisions faster, and launch with less ambiguity and less net-new development.

40+
Reusable Software Assets
46
Tracked Assets Total
15
WordPress Plugin Assets
31
Drupal Platform Modules
500+
Core Plugin Sales
13+
Years API Experience
ENT
Enterprise Ready
WP+D
WordPress + Drupal Native

Reusable software. Repeatable implementation. Specialized team. 13+ years of GoFundMe Pro / Classy API experience.

From simple website widgets to enterprise fundraising infrastructure, Mittun helps customers do more with GoFundMe Pro.

Strategic Thesis

GoFundMe Pro can become native infrastructure inside the websites nonprofits already own.

Enterprise nonprofits and large peer-to-peer organizations do not just need hosted donation pages. They need campaign hubs, event sites, participant portals, sponsor activations, chapter rollups, fundraising dashboards, reporting workflows, maps, leaderboards, incentive systems, and branded storytelling experiences.

Those experiences often live inside the customer's CMS. Mittun extends GoFundMe Pro into those environments. WordPress provides reach and validated commercial demand. Drupal provides enterprise depth and governed architecture. Together, they create a CMS-native fundraising layer GoFundMe can own.

Mittun's advantage is not simply that it has built plugins, modules, widgets, and integrations. The advantage is that Mittun has spent years learning which fundraising experiences nonprofits actually ask for, how to scope them, how to configure them, how to launch them, and how to expand them over time. That implementation knowledge is part of the IP.

  1. 01GoFundMe Pro today

    Fundraising platform

    System of record

    • Campaigns
    • Teams
    • Fundraisers
    • Registrations
    • Donations
    • Transactions
    • Questions / answers
    • Fundraising data
  2. 02Mittun extension layer

    Capability engines

    WordPress + Drupal native

    • Campaign hubs
    • Leaderboards & maps
    • Portals & dashboards
    • Reporting & exports
    • Widgets & embeds
  3. 03What customers can launch

    CMS-native experiences

    Branded, governed, ready

    • Campaign websites
    • Public leaderboards
    • Fundraiser portals
    • Captain dashboards
    • Dynamic maps
    • Challenges, matches & side quests
    • Incentives + rewards
    • Reports + exports
    • External widgets / embeds

Mittun turns GoFundMe Pro data into launchable website experiences, participant tools, and enterprise reporting systems.

The Extension Layer

Where GoFundMe Pro stops, Mittun starts.

The value is not just that Mittun can build fundraising websites. The value is that Mittun has created a reusable system for turning GoFundMe Pro data into CMS-native experiences that can be configured, reused, extended, and deployed across customers.

Top · Customer Experiences

What customers see and use

Campaign sitesLeaderboardsMapsSearchPortalsChallengesIncentivesReportsExportsEmbedsSponsor activationsParticipant dashboards
Middle · Mittun Capability Engines

The reusable system underneath

Connect · Visualize · AggregateDiscover · Segment · Roll UpGamify · PersonalizeOperate · Expose
Bottom · GoFundMe Pro Data

The system of record

CampaignsTeamsFundraising pagesSupportersRegistrationsTransactionsQuestionsAnswersTotalsRelationships

Mittun's development moat is not only the number of assets built. It is how those assets work together: fundraising data is normalized, structured, displayed, segmented, gamified, reported on, exposed through APIs, and reused across WordPress and Drupal implementations.

Extension Layer

From simple website widgets to enterprise fundraising infrastructure.

Mittun extends GoFundMe Pro in layers. The same core connection that can power a simple progress bar can also support campaign grids, combined leaderboards, custom groups, portals, reporting, exports, and external API-powered experiences. Customers can start small and expand as their fundraising programs become more complex.

The GoFundMe Pro Extension Ladder · 9 Steps

GoFundMe Pro powers the fundraising. Mittun expands where that fundraising data can go, what it can become, and how customers can use it.

  1. Step 01Connect

    Connect to GoFundMe Pro

    The foundation starts with a secure connection to GoFundMe Pro data: campaigns, teams, fundraisers, registrations, donations, transactions, questions, answers, totals, and relationships.

    What it lets GoFundMe Pro do

    Makes GoFundMe Pro data usable inside customer-owned websites and CMS environments.

    APIConnectorSystem of recordWordPressDrupal
  2. Step 02Visualize

    Display live fundraising data

    Customers can place live GoFundMe Pro data directly on their websites through progress bars, campaign totals, impact stats, activity feeds, basic leaderboards, and simple campaign displays.

    What it lets GoFundMe Pro do

    The fastest path to making GoFundMe Pro visible on a customer's owned website.

    Progress barsStatsActivity feedsLeaderboardsSelf-service
  3. Step 03Aggregate

    Combine campaigns, accounts, and totals

    Mittun can aggregate fundraising data across campaigns, accounts, teams, individuals, and programs so customers can show unified totals, campaign-wide progress, and cross-campaign leaderboards.

    What it lets GoFundMe Pro do

    Turns fragmented campaign activity into one unified fundraising experience.

    Multi-campaignMulti-accountCombined leaderboardsRollupsEnterprise
  4. Step 04Discover

    Search, filter, and browse

    Customers can make large fundraising programs easier to navigate with campaign grids, fundraiser search, team search, filters, location sorting, category browsing, and structured discovery tools.

    What it lets GoFundMe Pro do

    Helps supporters, staff, and participants find the right campaign, team, fundraiser, location, or event.

    SearchFiltersCampaign gridsDirectoriesDiscovery
  5. Step 05Segment + Roll Up

    Model the structures GoFundMe Pro does not natively represent

    Mittun can create custom groups, teams within teams, corporate partner groups, employee groups, sponsor groups, chapters, regions, locations, departments, families, and registration-question-based segments — even when those structures do not exist natively inside GoFundMe Pro.

    What it lets GoFundMe Pro do

    Gives enterprise customers a way to model real-world fundraising structures without forcing everything into a flat campaign/team hierarchy.

    Teams within teamsCustom groupsCorporate partnersChaptersRegionsRegistration questions
  6. Step 06Gamify

    Create competition, urgency, and recognition

    Mittun can add challenges, matches, side quests, badges, ranks, fundraising levels, milestones, rewards, incentives, countdowns, and live recognition directly into GoFundMe Pro-powered experiences.

    What it lets GoFundMe Pro do

    Makes campaigns more engaging, more competitive, and more action-oriented.

    ChallengesMatchesSide QuestsBadgesRewardsIncentivesLevels
  7. Step 07Personalize

    Give participants role-based portals

    Mittun can provide logged-in experiences for fundraisers, walkers, captains, ambassadors, staff, and campaign managers — including progress tracking, donor visibility, story editing, share links, checklists, incentives, rewards, and captain tools.

    What it lets GoFundMe Pro do

    Extends GoFundMe Pro beyond donation and registration into an ongoing participant engagement experience.

    Fundraiser portalCaptain portalParticipant dashboardChecklistsRewardsRetention
  8. Step 08Operate

    Give admins reporting and control

    Mittun can create operational dashboards, reports, filters, exports, snapshots, offline gift tools, incentive administration, connector health views, and custom group reporting for enterprise campaign teams.

    What it lets GoFundMe Pro do

    Helps nonprofits manage complex programs with more visibility, control, and reporting flexibility.

    ReportsExportsDashboardsSnapshotsOffline giftsOperations
  9. Step 09Expose

    Push experiences beyond the CMS

    Configured widgets, leaderboards, maps, dashboards, and fundraising views can be exposed through APIs or embeds to power microsites, mobile apps, livestreams, partner pages, external displays, or other campaign experiences.

    What it lets GoFundMe Pro do

    Extends GoFundMe Pro data into more channels without rebuilding the same experience each time.

    APIEmbedsHeadlessMobileExternal appsReusable widgets

From a single progress bar to a multi-campaign enterprise portal, Mittun turns GoFundMe Pro data into launchable customer experiences.

Implementation IP

The software matters. The repeatable launch system makes it scalable.

Mittun's asset library gives GoFundMe Pro more capability. Mittun's implementation framework turns that capability into customer outcomes. The team has developed a repeatable way to guide nonprofits from vague ideas to clear decisions, configured experiences, and launched fundraising websites, portals, dashboards, and campaign tools.

This is where Mittun's services arm becomes strategic. It is not traditional agency work starting from a blank page. It is productized implementation: reusable software, proven patterns, decision frameworks, configuration playbooks, and deep nonprofit fundraising judgment working together.

The Mittun Decision + Delivery System · 5 Steps

  1. Step 01

    Clarify the fundraising goal

    Identify what the customer is trying to accomplish: increase participation, showcase campaign momentum, support chapters, activate sponsors, engage fundraisers, improve reporting, or launch a more advanced campaign experience.

    Output

    Clear customer objective

  2. Step 02

    Map the GoFundMe Pro data

    Determine which GoFundMe Pro data matters: campaigns, teams, fundraisers, registrations, donations, transactions, custom questions, answers, accounts, and relationships.

    Output

    Known data requirements

  3. Step 03

    Select the right extension pattern

    Choose the right pattern from Mittun's proven library: visualization, campaign hub, combined leaderboard, custom group rollup, portal, challenge, incentive system, report, export, or API-powered external experience.

    Output

    Recommended implementation path

  4. Step 04

    Configure and launch

    Use reusable software assets, CMS-native configuration, templates, widgets, and implementation playbooks to launch faster without rebuilding the same functionality from scratch.

    Output

    Live GoFundMe Pro-powered experience

  5. Step 05

    Expand the relationship

    Once the first experience is live, customers can expand into additional campaigns, deeper reporting, portals, incentives, custom groups, sponsor activations, or broader website support.

    Output

    Land-and-expand revenue path

Mittun's process turns customer uncertainty into clear scope, faster decisions, and launch-ready fundraising experiences.

The Moat

The moat is software, process, domain expertise, and the team that knows how to use it.

Mittun's moat is not just the number of plugins or modules. It is the combination of reusable software, productized implementation playbooks, nonprofit fundraising expertise, and a specialized team that knows how to turn GoFundMe Pro data into launchable customer experiences.

Pillar 01

Software IP

Reusable WordPress plugins, Drupal modules, widgets, connectors, portals, reports, APIs, data models, and campaign components.

Value

Gives GoFundMe Pro a deeper library of ready-now capabilities.

Pillar 02

Implementation IP

Decision frameworks, scoping patterns, configuration playbooks, reusable launch paths, and proven delivery workflows.

Value

Turns software assets into repeatable customer outcomes.

Pillar 03

Domain IP

13+ years of Classy / GoFundMe Pro API experience, nonprofit fundraising edge-case knowledge, enterprise implementation judgment, and customer trust.

Value

Helps GoFundMe support complex fundraising needs faster and with less risk.

Pillar 04

Team + Knowledge IP

A specialized product, engineering, creative, support, and implementation team that already understands how to scope, configure, launch, support, and expand GoFundMe Pro-powered web experiences.

Value

Transfers the operating knowledge required to keep the platform useful, sellable, and expandable.

Software IP + Implementation IP + Domain IP + Team IP = a harder-to-recreate acquisition asset.

Mittun is not just the parts list. Mittun is the system — and the team — for knowing which parts to use, how to combine them, and how to get customers launched.

Team + Knowledge Transfer

The team already knows how to make this work.

The software matters, but the people behind it are a major part of the acquisition value. Mittun has assembled a specialized team that understands nonprofit fundraising, GoFundMe Pro / Classy API implementation, productized delivery, customer support, enterprise campaign complexity, and the creative execution required to launch fundraising experiences customers actually want.

Founder knowledge seeded the system. The team operationalizes it. Mittun has spent more than a decade turning Classy / GoFundMe Pro data into websites, portals, leaderboards, maps, reports, dashboards, and campaign experiences — and that knowledge now lives across the product, engineering, creative, support, and implementation process.

01

Founder-Level Platform Knowledge

Mittun's founder has worked with Classy / GoFundMe Pro API-powered experiences since 2012, giving the team long-term context on what nonprofits ask for, where platform gaps appear, and how to turn API data into useful fundraising experiences.

Value

Deep historical knowledge of the platform, customers, and edge cases.

02

Product + UX Judgment

The team understands how to turn fundraising requirements into clear user experiences: campaign hubs, participant flows, leaderboards, portals, maps, dashboards, and sponsor activations.

Value

Helps customers move from vague ideas to usable fundraising experiences.

03

Engineering + API Expertise

Mittun's technical bench understands GoFundMe Pro / Classy API patterns, CMS integration, data normalization, widgets, portals, reporting, webhooks, embeds, and external use cases.

Value

Reduces technical ramp-up and implementation risk.

04

Implementation + Support Continuity

The team knows how to configure, launch, support, and expand these experiences across real customer environments, not just build isolated features.

Value

Makes the software operational, maintainable, and customer-ready.

05

Creative + Campaign Execution

Enterprise fundraising experiences still need strong design, storytelling, layout, hierarchy, and campaign presentation. Mittun's creative team knows how to make GoFundMe Pro-powered experiences feel branded, compelling, and launch-ready.

Value

Turns technical capability into customer-facing campaign value.

Use Cases

What GoFundMe Pro can offer customers with Mittun.

Instead of leading with modules, lead with outcomes. These are the enterprise use cases Mittun helps GoFundMe Pro support today.

Use case 0101/06

National Peer-to-Peer Events

Customer need

A national nonprofit needs multiple locations, teams, captains, fundraisers, sponsors, local leaderboards, maps, and reporting.

Mittun extension

Groups, combined leaderboards, location rollups, dynamic maps, captain portals, reports, exports, and campaign dashboards.

Use case 0202/06

Corporate Partner Campaign

Customer need

A nonprofit wants company teams, sponsor podiums, partner leaderboards, time-based challenges, and visible corporate impact.

Mittun extension

Tailored groups, partner leaderboards, challenges, matches, side quests, badges, sponsor sections, and partner-specific reporting.

Use case 0303/06

Giving Days

Customer need

A university or large nonprofit needs one branded hub for a giving day — whether a true 24-hour push or a multi-day campaign — made up of many designations, schools, colleges, athletic teams, and affinity groups, each with custom questions and tailored fundraising experiences.

Mittun extension

Campaign grids, search, filters, multi-campaign rollups, progress bars, activity feeds, challenges, and dashboard stats.

Use case 0404/06

Fundraiser Activation Portal

Customer need

Participants need guidance after registration: what to do next, how to share, what they've earned, and how close they are to the next milestone.

Mittun extension

Role-based portals, checklists, incentives, rewards, badges, recent donors, story editing, share links, and progress tracking.

Use case 0505/06

Enterprise Reporting + Operations

Customer need

Staff need to manage complex campaigns, monitor activity, export data, track incentives, and understand performance by team, group, location, or campaign.

Mittun extension

Reports, exports, snapshots, connector health, admin views, group reporting, transaction reporting, and incentive administration.

Use case 0606/06

External + Embedded Fundraising Experiences

Customer need

A customer wants fundraising widgets outside the primary CMS, such as microsites, mobile apps, partner pages, livestream overlays, or campaign displays.

Mittun extension

Connector API, connector embeds, configurable widgets, external widget URLs, and API-exposed displays.

Signature Capabilities

The extension layer in action.

These are the moments that make Mittun strategically valuable to GoFundMe: not just visualizations, but reusable fundraising experiences that can be deployed across WordPress, Drupal, or both.

Lead with the capability · Deploy in WordPress, Drupal, or both.

Team Hierarchies · Run for Hope 2026
National Program$ 1.42M
Pacific Region$ 412K
Bay Area Chapter$ 184K
Team Atlas$ 62K
Team Helios$ 48K
LA Chapter$ 142K
Northeast Region$ 482K
NYC Chapter$ 218K
Boston Chapter$ 164K
Enterprise partner page mockup showing teams within teams and partner rollups
Extends

GoFundMe Pro team and registration structures.

Customer can

Model real enterprise structures — chapters, regions, corporate teams, departments, sponsor groups, families, or registration-segmented groups — and roll them up into unified totals, leaderboards, portals, and reports.

Why this matters to GoFundMe

Gives GoFundMe Pro a stronger answer for customers whose programs are more complex than a flat team list.

GroupsChaptersRegionsCorporate teamsRollups
Working Software Layer

Not a concept. Not a roadmap. A working software layer.

Mittun's extension layer for GoFundMe Pro is not a pitch deck and not a future build. It is production code, deployed across managed enterprise customers and a validated WordPress plugin business. GoFundMe Pro can acquire ownership of an extension layer that is already running.

01

Production code, in use today

The WordPress suite has 500+ lifetime sales. The Drupal platform powers managed customer campaigns. This is shipped, deployed, and supported software — not slides or a roadmap.

02

Customer-tested across complex programs

Combined leaderboards, custom groups, portals, incentives, reports, and operational dashboards have all been pressure-tested by enterprise nonprofits running real fundraising programs.

03

Reusable across WordPress and Drupal

The same extension layer pattern — connect, visualize, aggregate, segment, gamify, personalize, operate, expose — already runs in both CMS environments and can move forward in either or both.

04

Maintained by the team that built it

Founders and engineers with 13+ years of fundraising API and CMS experience are ready to onboard, document, support, and extend the layer under GoFundMe ownership.

Deployment Velocity

Mittun compresses time-to-value.

Mittun is not just a library of strategic assets. It is a deployment engine. Because the software, modules, widgets, and implementation patterns already exist, GoFundMe can move faster — from self-service website visualizations, to branded campaign sites, to robust enterprise fundraising platforms — without waiting on net-new development.

From minutes to days to weeks — opportunity to launch.

01
Embed
< 15 minutes
02
Launch
24 hours
03
Scale
Under 30 days
  1. Self-service website visualizations

    Using the core WordPress plugin and prebuilt widgets, nonprofits can surface live GoFundMe Pro fundraising data on their website in less than 15 minutes.

    • Progress bars
    • Campaign totals
    • Leaderboards
    • Maps
    • Activity feeds
    • Campaign grids

    Install. Connect. Select a campaign. Publish.

    Stage 1
  2. Launch a branded campaign website

    With Mittun's productized implementation approach, a nonprofit can launch a GoFundMe Pro-powered campaign website quickly using reusable components, templates, and prebuilt fundraising modules.

    • Campaign homepage
    • Storytelling sections
    • Leaderboards
    • Momentum displays
    • Sponsor blocks
    • Multi-page campaign structure

    From campaign brief to live fundraising site — fast.

    Stage 2
  3. Stand up an enterprise fundraising platform

    For more complex organizations, Mittun can help deploy a tailored enterprise fundraising experience powered by reusable architecture already built for WordPress and Drupal.

    • Teams within teams
    • Multi-campaign rollups
    • Fundraiser portals
    • Captain portals
    • Incentive tracking
    • Reporting dashboards
    • Search, filters, exports

    A platform layer, not just a page.

    Stage 3

The value is not just speed. It is compressed time-to-revenue, faster enterprise deployment, and less internal product lift for GoFundMe.

WordPress Product Suite

WordPress: validated demand and fast distribution.

Mittun's WordPress suite proves that nonprofits want GoFundMe Pro data inside the websites they already own. The core plugin has sold 500+ times in its lifetime, creating a validated entry point for self-service visualizations, add-on licensing, productized implementation, and ongoing support.

WordPress is the fastest path from self-service adoption to deeper customer expansion.

15
WordPress assets
500+
Core plugin sales
5
Product families
Self-service
Entry point
Enterprise
Expansion path

Core Connection

Connect, configure, aggregate, and migrate GoFundMe Pro-powered website experiences.

ClassyPressMulti-account AddonImport and Export

Displays + Discovery

Surface campaign data through grids, search, maps, progress bars, stats, activity feeds, and public fundraising components.

Campaign GridSearchMap FeedClassyPress display tools

Competition + Recognition

Create urgency, competition, recognition, rewards, and fundraiser motivation.

Combined LeaderboardBadges & MilestonesRewardsChallengesNotifications

Segmentation + Insights

Use registration answers, campaign metrics, and structured data to power segmented experiences and reporting.

Answers / Custom QuestionDashboard Stats

Participant + Admin Tools

Support fundraiser dashboards, incentive tracking, reward claiming, offline donation submission, and operational workflows.

PortalOffline DonationsRewardsDashboard Stats
Drupal Enterprise Platform Layer

Drupal: reusable architecture for complex fundraising programs.

Mittun's Drupal platform is best understood as a reusable fundraising platform layer, not a list of modules. It combines Drupal's content-management strengths with purpose-built fundraising tools for campaign websites, supporter portals, configurable widgets, reporting, exports, groups, incentives, and connected fundraising data.

Each client can receive a tailored campaign experience without rebuilding the core fundraising system from scratch.

31
Drupal modules
6
Platform areas
Enterprise
Architecture layer
Portals + reports
Ready
API + webhooks
Extensible

Connected Data Model

GoFundMe Pro remains the system of record while Drupal gets a reliable local model for display, reporting, portals, widgets, and API responses.

Includes
CampaignsSupportersTeamsFundraising pagesRegistrationsTransactionsQuestionsAnswersGroups

Configurable Widgets

Widgets can be configured once, reused across pages, exported with site config, and exposed through APIs when needed.

Includes
Progress barsLeaderboardsActivity feedsSearch widgetsMapsChallengesChecklists

Groups + Structures

Campaigns can model real-world enterprise structures instead of forcing every program into a flat team hierarchy.

Includes
SubteamsTeams within teamsCompany groupsSponsor groupsDepartmentsFamiliesRegional groupsTailored groupings

Portals

Supporters get personalized experiences driven by their actual campaign, page, team, or group relationships.

Includes
Walker portalsFundraiser portalsTeam captain portalsParticipant dashboardsProgress trackingDonor visibilityShare linksChecklistsChallengesIncentives

Reports + Admin Tools

Campaign teams get operational visibility and control for day-to-day management.

Includes
DashboardsCampaign reportsTeam reportsIndividual reportsGroup reportsRegistration reportsTransaction reportsCSV/XLSX exportsConnector healthSync snapshotsAdmin views

Experience Customization

Each customer gets a tailored public experience while the shared platform remains reusable and maintainable.

Includes
BrandingResponsive themesHomepage structureLanding pagesCalls to actionEvent sectionsSponsor sectionsPortal copyWidget placementReporting configurationAPI exposure settings
Inventory · Proof Layer

The reusable software library behind the system.

The inventory below is the proof layer behind Mittun's broader system. These assets are not intended to be valued one by one. They are reusable components inside a larger decision-and-delivery model that helps GoFundMe Pro support more customer use cases, launch faster, and expand accounts over time.

Technical readiness, roadmap priorities, and packaging details can be reviewed separately during diligence.

Self-Service ReadyProductized ImplementationEnterprise ImplementationPlatform Extension
Connect

Connect to GoFundMe Pro

15 assets
  • ClassyPressWord
  • Mittun CoreDrup
  • Mittun ConnectorDrup
  • Connector APIDrup
  • Connector GoFundMe ProDrup
  • Connector GoFundMe GraphQLDrup
  • Connector WebhooksDrup
  • Connector GoFundMe Pro WebhooksDrup
  • Mittun CampaignsDrup
  • Mittun ConstituentsDrup
  • Mittun Fundraising PagesDrup
  • Mittun Fundraising TeamsDrup
  • Mittun RegistrationsDrup
  • Mittun QuestionsDrup
  • Mittun TransactionsDrup
Visualize

Display live fundraising data

12 assets
  • ClassyPressWord
  • Combined LeaderboardWord
  • Campaign GridWord
  • Combined CampaignWord
  • Map FeedWord
  • Dashboard StatsWord
  • Mittun WidgetsDrup
  • Connector EmbedsDrup
  • Mittun Activity FeedDrup
  • Mittun LeaderboardsDrup
  • Mittun Progress BarsDrup
  • Mittun Simple MapDrup
Aggregate

Combine campaigns, accounts, and totals

7 assets
  • Combined LeaderboardWord
  • Campaign GridWord
  • Combined CampaignWord
  • Multi-account AddonWord
  • Mittun Fundraising TeamsDrup
  • Mittun LeaderboardsDrup
  • Mittun GroupsDrup
Discover

Search, filter, and browse

5 assets
  • Campaign GridWord
  • SearchWord
  • Map FeedWord
  • Mittun SearchDrup
  • Mittun Simple MapDrup
Segment + Roll Up

Model the structures GoFundMe Pro does not natively represent

7 assets
  • Multi-account AddonWord
  • Answers / Custom QuestionWord
  • Mittun ConstituentsDrup
  • Mittun Fundraising TeamsDrup
  • Mittun RegistrationsDrup
  • Mittun QuestionsDrup
  • Mittun GroupsDrup
Gamify

Create competition, urgency, and recognition

11 assets
  • Combined LeaderboardWord
  • ChallengesWord
  • Badges & MilestonesWord
  • NotificationsWord
  • RewardsWord
  • Mittun Activity FeedDrup
  • Mittun LeaderboardsDrup
  • Mittun ChallengesDrup
  • Mittun ChecklistsDrup
  • Mittun IncentivesDrup
  • Mittun Incentives SnappyDrup
Personalize

Give participants role-based portals

6 assets
  • PortalWord
  • RewardsWord
  • Mittun PortalsDrup
  • Mittun ChecklistsDrup
  • Mittun IncentivesDrup
  • Mittun Fundraising Page StoriesDrup
Operate

Give admins reporting and control

9 assets
  • Import and ExportWord
  • Offline DonationsWord
  • Dashboard StatsWord
  • Mittun ReportsDrup
  • Connector WebhooksDrup
  • Mittun TransactionsDrup
  • Mittun Incentives SnappyDrup
  • Mittun NuclavisDrup
  • Mittun SnapshotsDrup
Expose

Push experiences beyond the CMS

3 assets
  • Connector APIDrup
  • Connector EmbedsDrup
  • Connector GoFundMe GraphQLDrup
Acquisition Opportunity

A ready-now fundraising extension layer — plus the system that makes it scale.

Mittun gives GoFundMe immediate ownership of a reusable CMS-native fundraising stack — software, productized implementation, and the nonprofit fundraising expertise required to keep launching, expanding, and supporting it across WordPress, Drupal, and future headless use cases.

Included assets

Software IP

  • 40+ reusable software assets
  • 46 tracked assets total
  • 15 WordPress plugin / add-on assets
  • 31 Drupal platform modules
  • Production WordPress product suite
  • Drupal-native fundraising platform layer
  • Connector, API, webhook, and embed capabilities
  • Configurable widgets, portals, dashboards, maps, leaderboards, reports, and exports

Implementation IP

  • Productized decision-and-delivery framework
  • Repeatable discovery and scoping patterns
  • Reusable implementation playbooks
  • Campaign site, portal, leaderboard, map, reporting, and incentive launch patterns
  • Proven process for turning nonprofit requirements into configured GoFundMe Pro-powered experiences

Domain IP

  • 13+ years of Classy / GoFundMe Pro API experience
  • Nonprofit fundraising edge-case knowledge
  • Enterprise implementation judgment
  • Customer trust and managed client relationships

Team + Knowledge IP

  • Specialized product, engineering, creative, support, and implementation team
  • Founder-level knowledge of Classy / GoFundMe Pro API use cases since 2012
  • Team continuity for customer relationships, technical support, and implementation delivery
  • Ability to continue evolving the extension layer after acquisition
  • Practical knowledge of what customers actually need, not just what the software can technically do

Strategic value

  • Faster enterprise and mid-market sales enablement
  • Immediate roadmap compression
  • Stronger GoFundMe Pro stickiness inside customer-owned websites
  • More confidence in complex enterprise implementation conversations
  • New licensing, implementation, renewal, and support opportunities
  • A repeatable land-and-expand model from simple visualization to full enterprise fundraising platform
  • Transfers a specialized team that already understands the product, customers, API, CMS environments, and implementation patterns
  • Reduces post-acquisition ramp-up risk
  • Preserves customer trust and continuity
  • Gives GoFundMe both the software assets and the people who know how to deploy them
  • Creates a faster path to productizing, packaging, and scaling the extension layer
  • A harder-to-recreate combination of software, process, domain expertise, and team

Ready to deploy. Ready to implement. Ready to scale — with the team that knows how.

The software is reusable. The team knows how to make it valuable.

Mittun × GoFundMe · Strategic IP Briefing
Internal Use OnlyDocument v4.0

Drupal is a registered trademark of Dries Buytaert. WordPress is a registered trademark of WordPress Foundation. GoFundMe, GoFundMe Pro, and Classy are registered trademarks of GoFundMe, Inc. Mittun is a registered trademark of Mittun, Inc.

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